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Edit campaigns, ad groups and creatives in Build

6 stepsUpdated 13 Oct 2026

In Build, pick a tab, click a cell, change it and press Enter. Each change saves on its own.

Before you start

Who can do this: Anyone at your agency
Where in Orbit: Sidebar › Workspace › Command Center

Steps

Tick a step’s number when it’s done. We’ll remember where you were.

Open the campaign in Command Center and choose Build.
Choose Campaigns, Ad Groups or Creatives.
Click a cell, change it, and press Enter to save or Esc to cancel. On campaigns, set the Objective, , Pacing and Campaign Budget.
On an ad group, Campaign budget means it draws from the campaign’s budget. Click it to pin a fixed amount, or press use campaign to switch back.
To rename a campaign or ad group, click its name, edit it in the dialog and press Save name.
Press Add campaign, Add ad group or Add creative to add a row. To move an ad group or creative, open its Campaign or Ad Group cell and choose under Move to Campaign or Move to Ad Group.

When it worked

Changes save as you go. A change that didn’t save shows ⚠ retry on its cell, and a banner above the table counts them.

If something goes wrong

Orbit showsSave failed — click to retry
Press ⚠ retry on the cell, or Retry all in the banner above the table.
A campaign shows won’t push.
The Trade Desk doesn’t accept its channel. Pick CTV, Display, OLV, Video, Audio, Podcast, Native Display, Native Video or DOOH.
Orbit showsThis is live in the platform
It’s already in The Trade Desk, so Orbit left it alone. Change or remove it in The Trade Desk directly, then press Got it.
Orbit showsNo UTM mapping configured for this client. Set one in Settings → Taxonomy → UTM mapping, then rebuild.
Set up the client’s UTM mapping in Settings › Taxonomy, then press Re-run build on the campaign’s Planning page.

How it works

Explainer: Campaigns, ad groups and budgets in Build

Build has three tabs, Campaigns, Ad Groups and Creatives. Each row is one object to create in The Trade Desk, and each change saves as you make it.

Campaign settings in Build
Column	What it takes
Objective	Awareness, Performance, Retargeting, Consideration, Conversion or Reach.
Channel	CTV, Display, OLV, Video, Audio, Podcast, Native Display, Native Video or DOOH.
Pacing	Even, Frontloaded, Dayparted or ASAP.
Goal	Read-only. Orbit sets it from the Objective.
Campaign Budget	The budget for the campaign’s flight. The Trade Desk needs one.
Push As	How the row is created in The Trade Desk.

An ad group showing Campaign budget draws from its campaign’s budget, shared with the other ad groups set the same way. Click it to pin a fixed amount; use campaign switches back.
A required badge means the campaign has no budget yet.
A won’t push badge means The Trade Desk doesn’t accept that channel, so the push would skip the campaign.
Creates paused describes the push: “Everything Orbit creates in The Trade Desk is created paused, so it cannot spend until a human enables it there.”
If a change fails to save, its cell shows ⚠ retry and a banner counts the failed changes, with Retry all.
The UTM cell reads “not configured” when the client has no UTM mapping, and “rebuild to generate” when the row was built before its UTMs were.

Limits: What has to be true before you push

Only an Agency Admin can push, and only to The Trade Desk. The campaign needs a client, a chosen TTD advertiser and your agency’s Trade Desk connection, and nothing in Needs attention marked must fix.

These must-fix items also block the push. Until they’re cleared, the push button reads, for example, Fix 2 first:

Checks listed under “Finish setup before pushing”
Check	What it needs
Client assigned	The media plan had a client when it was approved.
TTD advertiser routed	An Agency Admin chose the client’s TTD advertiser in Build.
TTD credentials configured	Your agency’s The Trade Desk connection is set up in Integrations.
TTD-MCP key issued	Your agency’s TTD key is issued in Integrations › The Trade Desk.

“Set a campaign budget. The Trade Desk requires a budget on the campaign flight — ad-group budgets do not substitute for it.”
“The campaign budget is $0. The Trade Desk rejects a flight with no budget.”
Pinned ad-group budgets that add up to more than the campaign budget.
An ad group pinned to a budget of $0.
A channel The Trade Desk doesn’t accept.
“No audience selected” and “Creative not ready” are optional and don’t block a push.