All guides, by feature
Change a month’s budget or daily target
Press Edit on the line in This month view, enter the new budget or a daily target, say why, and save.
Before you start
- Who can do this
- Anyone at your agency
- Where in Orbit
- Sidebar › Workspace › Pacing
Steps
Tick a step’s number when it’s done. We’ll remember where you were.
Open Pacing, keep This month selected, and pick the month.
Press Edit on the line.
Enter the new . To pace against a fixed amount a day instead of an even spread, enter a .
Fill in Why it changed, then press Save.
If you changed the Flight dates, check them in Confirm flight change and press Confirm.
When it worked
Orbit confirms “Budget updated”, or “Flight updated” when you changed the dates. The earlier amount stays in [[Budget history]].
If something goes wrong
Orbit showsEnter a valid budget amount
Enter a number of 0 or more.
Orbit showsA reason is required when changing flight dates
Fill in Why it changed, then save again.
Orbit showsEnd date must be on or after the start date
Fix the dates and save again.
Orbit showsThe daily target doesn't add up to the budget.
Pace follows the daily target and Budget left follows the budget. Change one so they agree, or press Clear to spread the budget evenly.
How it works
Explainer: Where pacing budgets come from
Each month of a line has one budget. It comes from the line’s media plan, from an amount you type, from a monthly shape plan or, if none of those exist, an even split of the flight total.
| Source | What it means |
|---|---|
| From plan | Taken from the line’s media plan. Changing it in Pacing doesn’t change the plan. |
| Set by hand | Typed in Pacing. |
| Shape plan (Shaped on Budgets) | From a monthly shape plan you saved. Used only for months with no plan or typed budget. |
| Even split | No monthly budget, so Orbit divides the flight total by days. Confirm or change it. |
- A plan or typed budget beats a shape plan, which beats an even split.
- Even split for a month = flight total × the flight’s days in that month ÷ the flight’s total days.
- When any line uses an even split, a banner says how many campaigns have no monthly budget in their media plan. Confirm or change those before trusting the numbers.
- Every change is saved as a new entry, so earlier amounts stay in Budget history. Budgets can’t be deleted; enter a new amount instead.
- In Pacing, the only way to add a line is to give a budget to a campaign that’s spending without one.
Explainer: How pacing is calculated
Pace compares what’s been spent with what should have been spent by now. Daily pacing is Spend CTD ÷ Target so far, both counted through yesterday.
| Column | How it’s worked out |
|---|---|
| Spend CTD | Matched spend from the start of the window through yesterday |
| Target so far | Each day’s planned amount, added up through yesterday |
| Daily pacing | Spend CTD ÷ Target so far, as a % |
| Budget left | Budget − Spend CTD |
| Days left | Days from today to the end of the window, including today |
| Adjusted daily | Budget left ÷ Days left: what to spend each remaining day to land on budget |
| Today's target | Today’s planned amount |
| Spend pacing | Spend ÷ budget |
| CPM | Spend ÷ impressions × 1,000 |
- A day’s planned amount is the month’s budget spread evenly over its days, unless you set a daily target or a day plan.
- With a daily target, pace follows the daily target, and Budget left still follows the budget.
- On Daily and Daily (campaign cap) lines, Today's target adds “put this in the platform today”.
- Platform, region and Grand total rows, the Breakdown and the cards at the top add up budget, spend and target first, then work out pace from those totals.
- Totals show pace as how far off it is, such as “-23%” or “+15%”.