All guides, by feature
Settings
Choose what each client sees in their portal, and set your agency’s branding and taxonomy.
At a glance
- Where in Orbit
- Sidebar › Manage › Settings
- Who can use it
- Everyone at your agency can open Settings. Agency Owners, Admins and Managers change Client Navigation and Taxonomy. Only Owners and Admins change Branding.
What it’s for
Settings has three tabs. Client Navigation chooses which sections each client sees in their portal. Branding holds your agency logo and the brand kit Orbit’s AI uses for decks and reports. Taxonomy sets the naming rules for the campaigns, ad groups and creatives Orbit builds.
Open it from Settings under Manage in the sidebar, or from the menu under your name at the bottom of the sidebar. Both open the same page.
Client Navigation works one client at a time, and each switch saves the moment you flip it. Taxonomy and most of Branding save only when you press their save buttons.
Two parts of Branding, pulling a brand from a website and Report templates, appear only where Orbit has switched on Mission Control and AI Reports for your agency. Your agency’s name can only be changed by Orbit.
Guides
Questions
Who can change our agency settings?
Everyone can open Settings. Agency Owners, Admins and Managers can change Client Navigation and Taxonomy; only Owners and Admins can change Branding.
Can I rename our agency?
Not in Settings. Only Orbit can change your agency’s name; email support@orbit.group.
Why can’t my client see Media Plans?
Media Plans starts off for every client. Switch Media Plans on for that client in Settings › Client Navigation.
Show media plans in a client’s portalClient Navigation: what each switch does
Can I hide a client’s dashboard completely?
No. Turning Dashboard off hides its sidebar link, but clients still land on their dashboard after signing in.
Can I hide Settings from the client portal?
No. The portal’s Settings link is always shown and has no switch.
What does Talk to Your Data do if there’s no menu item for it?
It turns the client’s data chat on or off. The portal has no sidebar link for it; switching it off stops their data chat page and its answers from working.
Can a client turn portal sections on or off themselves?
No. Only an Agency Owner, Admin or Manager can, from Settings › Client Navigation.
Why does my switch flip back with “Forbidden”?
Specialists can’t change what clients see. Ask an Agency Owner, Admin or Manager to change it for you.
Choose what a client sees in their portalWho can change each part of Settings
Why does Client Navigation say “No clients found for your agency.”?
Your agency has no clients yet. Add one in Clients, then come back.
What logo file can I upload?
A PNG, JPG, WebP or SVG up to 2 MB. A square mark works best: the sidebar shows it on a small white square.
Upload your agency logoYour agency logo: limits and where it shows
Where does our logo show up?
In your team’s sidebar, in every client’s portal sidebar and on printed report covers. It doesn’t show on the sign-in pages or in sign-in and invite emails, which stay Orbit-branded.
Upload your agency logoYour agency logo: limits and where it shows
Can I put our logo on the sign-in page or in invite emails?
No. The sign-in, password and invite pages and emails stay Orbit-branded, with “Powered by Orbit”. Team invites do name your agency in the subject.
How do I remove our logo?
In Settings › Branding, press Remove logo. Orbit confirms “Logo removed. Default logo will be shown.” and the Orbit mark shows instead.
How do I white-label our client portal?
Upload your logo in Settings › Branding. The portal then shows your logo and agency name, and its footer reads “© {year} {your agency}”. The portal’s colours stay Orbit’s.
Upload your agency logoYour agency logo: limits and where it shows
Can a Manager change our branding?
No. Only Agency Owners and Admins can. Everyone else sees “Only Agency Owners and Admins can update branding.”
What is the brand kit for?
Orbit’s AI uses its colours, fonts, conventions and guidelines when it builds decks and reports. It doesn’t change the colours of Orbit or your clients’ portal.
Set your brand colours, fonts and conventionsWhat’s in the brand kit, and what uses it
Why can’t I pick our brand font?
Decks can only be set in the fonts Orbit has installed, such as Inter, Roboto, Montserrat, Open Sans and Lato. Pick the closest, and type your real font under Custom… for reference.
Set your brand colours, fonts and conventionsWhat’s in the brand kit, and what uses it
Do I need to save after changing brand colours?
Yes. Press Save brand kit. Logo slots are different: they save as soon as you upload.
Set your brand colours, fonts and conventionsWhat’s in the brand kit, and what uses it
What does Pull brand do?
It reads a public website and proposes colours, a chart palette, fonts, logos and guidelines. Nothing is saved until you tick fields and accept them.
Why don’t I see the website card or Report templates on Branding?
They show only where Orbit has switched on Mission Control and AI Reports for your agency.
What’s the difference between Deck & report templates and Report templates?
Report templates are the PowerPoint deck Orbit builds monthly reports from. Deck & report templates are brand templates for Orbit’s other deck reports.
Can I use a Google Slides deck as a report template?
Yes, once it’s saved as a .pptx file. Report templates take PowerPoint files only.
Set up your monthly report templateReport templates and brand templates
My template file is too big. What can I do?
Templates can be up to 40 MB. Compressing the pictures in PowerPoint usually gets a deck under that.
What does Use Orbit’s layout do?
It builds Orbit’s standard monthly deck in your brand kit’s colours and logo, with nothing to map. It’s put in use once its check passes. A template you upload yourself always wins over it.
Set up your monthly report templateReport templates and brand templates
What is the taxonomy?
Your naming rules: dimensions, naming patterns, UTMs and format. Orbit’s build agent uses them to name campaigns, ad groups and creatives.
Does the taxonomy affect UTMs?
Yes. UTMs maps each UTM parameter to a dimension or the campaign name, and Orbit uses it when it generates UTMs for what it builds.
Choose what fills each UTM parameterTaxonomy: your naming rules
Can one client follow different naming rules?
Yes. Pick the client in Editing, make your changes and press Save. Only that client is affected.
Use different naming rules for one clientTaxonomy: your naming rules
How do I undo a client’s naming override?
Press Reset to default on a pattern, or Reset scope to clear everything set for that client.
Use different naming rules for one clientTaxonomy: your naming rules
Can Managers edit the taxonomy?
Yes. Agency Owners, Admins and Managers can. There’s no view-only mode.
Are taxonomy changes saved automatically?
No. Press Save; Orbit shows “✓ All changes saved” when it’s done.
Can I change the separator between parts of a name?
Yes. On Linter, set the Delimiter to 1 to 3 characters. The default is an underscore.
Change the separator, casing and length of namesTaxonomy: your naming rules
Can names be in upper case?
Yes. Set Casing to upper or title on Linter. Change the Linter regex too: the default allows lower case only.
Change the separator, casing and length of namesTaxonomy: your naming rules
What is the Agent Contract?
The exact rules Orbit’s build agent reads for the agency default or client you’re editing. It’s read-only.
What does “generated” mean on a dimension?
The agent fills it in when it builds. For example, version becomes v1.
Can a naming pattern use a dimension from another level?
Yes. Any dimension can be added to any level’s pattern.
How it works
Explainer: Who can change each part of Settings
Everyone at your agency can open Settings. Owners, Admins and Managers choose what clients see; only Owners and Admins change branding.
Agency Owners, Admins and Managers can change Taxonomy. It has no view-only mode: anyone who can open it can edit it.
On Branding, everyone else sees your logo and brand kit with the note “Only Agency Owners and Admins can update branding.” The fields are greyed out and the save buttons are hidden.
Your agency’s name isn’t in Settings. Only Orbit can change it.
| Task | Owner and Admin | Manager | Specialist |
|---|---|---|---|
| Turn portal sections on or off | Yes | Yes | No |
| Upload or remove the agency logo | Yes | No | No |
| Edit the brand kit and its logos | Yes | No | No |
| Pull a brand from a website | Yes | No | No |
| Upload and set up templates | Yes | No | No |
| View branding and templates | Yes | Yes | Yes |
Limits: Your agency logo: limits and where it shows
One logo per agency: a PNG, JPG, WebP or SVG up to 2 MB. It shows in your team’s sidebar, in every client’s portal sidebar and on printed report covers.
The sidebar shows your logo on a small white square beside your agency’s name, so a square mark reads better than a wide wordmark.
Uploading a new logo replaces the old one. Remove logo puts the Orbit mark back.
- Shows in your team’s sidebar, beside your agency’s name.
- Shows in every client’s portal sidebar, with your agency’s name. The portal footer reads “© {year} {your agency}”.
- Shows on the cover of printed reports.
- Doesn’t show on the sign-in pages, which stay Orbit-branded with “Powered by Orbit”.
- Doesn’t show in sign-in, password or invite emails, which carry the Orbit logo. Team invites name your agency in the subject.
- Browser tabs use your agency’s name, such as “Settings · {your agency}”.
- The brand kit’s colours don’t change the portal. It uses your logo and name only.
Explainer: What’s in the brand kit, and what uses it
The brand kit holds your logos, colours, fonts, conventions and writing guidelines. Orbit’s AI uses it when it builds decks and reports. It doesn’t change the colours of Orbit or your clients’ portal.
Decks can only be set in the fonts Orbit has installed: Inter, Roboto, Carlito, Liberation Sans, DejaVu Sans, Montserrat, Open Sans, Lato, Noto Sans, Caladea, Liberation Serif, DejaVu Serif, Noto Serif, Liberation Mono and DejaVu Sans Mono. Pick the closest, and record your real font under Custom…; that’s for reference only.
| Section | What you set |
|---|---|
| Logos | Reverse (on dark), Mark and Favicon. Your main logo is the Agency Logo above the kit. |
| Colours | Primary, Secondary, Accent, Ink and Surface as hex codes, plus Chart series colours in order. |
| Typography | A Heading, Body and Mono face, from the fonts decks can use. |
| Conventions | Date format, Currency, Week starts and Decimals. |
| Guidelines | Free text: tone, banned words, how to name things. |
| Deck & report templates | Branded .pptx, .docx or .xlsx files for Orbit to fill. |
- Logos save as soon as you upload them. Everything else saves only when you press Save brand kit.
- Logo slots take the same files as the agency logo: PNG, JPG, WebP or SVG up to 2 MB.
- A colour must be a hex code with its #, such as #1B6556. Anything else shows “Not a hex code”.
- Leave Chart series empty and charts use Orbit’s default colours.
- The Live preview is an approximation. The real deck is rendered by Orbit when it’s built.
Explainer: What Pull brand does
Pull brand reads a public website and proposes colours, a chart palette, fonts, logos and guidelines for your brand kit. Nothing is saved until you accept it, field by field.
It’s on the Branding tab only where Orbit has switched on Mission Control and AI Reports for your agency. Without it, fill the kit in by hand.
- It reads public websites only, on the standard web ports (80 and 443). Internal addresses and addresses with a username or password in them are refused.
- The card shows “Reading {your site}…” while it works. Cancel stops it.
- When it finishes, Proposed from your site opens. Only the fields you tick are saved.
- A field you leave unticked when you accept isn’t offered again unless the site changes.
- Pulling also records the address as your agency’s website.
- If a pull is already running for your kit, Orbit shows that one instead of starting another.
Explainer: Report templates and brand templates
Branding has two kinds of template. Report templates are the PowerPoint deck Orbit builds monthly reports from. Deck & report templates are brand templates for Orbit’s other deck reports.
| Detail | Report templates | Deck & report templates |
|---|---|---|
| Used for | The monthly report deck | Orbit’s other deck reports |
| Files | .pptx only, up to 40 MB | .pptx, .docx or .xlsx, up to 40 MB |
| Kinds | Monthly deck | Deck, Report, One-pager or Email |
| Setup | Slides, Fields, then Check; then Mark ready to use | Review or edit the slots Orbit found |
| How many are used | One for the agency; a client gets its own only if its deck must look different | People pick one by its name |
| Who sets it up | Owner or Admin | Owner or Admin |
| Availability | Agencies with AI Reports | All agencies |
- A report template is used only after its sample deck passes the check. Putting one in use replaces the one before it.
- No deck of your own? Use Orbit’s layout builds Orbit’s standard deck in your brand kit’s colours and logo. A template you upload always wins over it.
- A slot is the exact name of a shape in the file. Orbit fills each slot when it builds.
- Brand template statuses read “Ready to use · N slots on N slides”, “Needs setup · N slots found on N slides”, “Needs setup · not scanned yet” or “No fillable fields found in this file”.
Explainer: Taxonomy: your naming rules
Taxonomy is your agency’s naming standard. Orbit’s build agent reads it to name campaigns, ad groups and creatives and to fill in UTM parameters. A client can have its own rules without changing anyone else’s.
Names have three levels: Campaign, Ad Group and Creative.
Orbit starts you with seeded rules. Campaign names are advertiser, campaign, channel and platform. Ad group names are tactic, an optional audience, and region. Creative names are advertiser, campaign, concept and an optional version, joined with _ in lower case.
The seeded UTMs fill utm_source from platform, utm_medium from channel and utm_campaign from the campaign name, all required, plus utm_term from audience and utm_content from concept.
| Section | What it holds |
|---|---|
| Dimensions | Named tokens such as advertiser, channel or region, each at one level, with their allowed values. |
| Naming Patterns | The tokens in each level’s name, in order, each required or optional. |
| UTMs | What fills each UTM parameter: a dimension or the campaign name. |
| Linter | The delimiter, casing, maximum length and a regex names should match. |
| Agent Contract | The resolved rules the agent reads, shown read-only. |
- Rules come in three layers: Orbit’s seed, your agency default, and a client’s override. The most specific wins.
- In Editing, pick Global (Agency default) to change the agency default, or a client to override it for that client only.
- Saving stores only what differs from the layer above. Items set for the client you’re editing show an overridden badge.
- Edits save only when you press Save.
- Taxonomy also drives creative names and helps Pacing read region and audience from names.