All guides, by feature
Plan a month day by day
On the Budgets tab, press Plan by day on a month, choose how it spends, and add day-of-week multipliers or heavy-ups.
Before you start
- Who can do this
- Anyone at your agency
- Where in Orbit
- Sidebar › Workspace › Pacing
Steps
Tick a step’s number when it’s done. We’ll remember where you were.
Open Pacing › Budgets and press Plan by day under the month.
Under How the month spends, choose Even, Front-loaded, Back-loaded, Ramp to a peak, Wave or As typed.
Under Day of week, set multipliers, such as lighter weekends. Leave them at 1.0 to spend evenly.
For a promo or event, add a heavy-up under Heavy-ups: fill in What is it, From, To and Multiplier, then press Add.
Press Save day plan.
When it worked
Orbit confirms “Day plan saved” and the month shows [[• Day plan]]. Target so far now follows your day plan.
If something goes wrong
Orbit showsName the heavy-up
Fill in What is it, then press Add.
Orbit showsMultiplier must be a positive number
Enter a number above 0, such as 1.5.
Orbit showsTwo heavy-ups overlap on some days — their multipliers multiply.
Change their dates if you didn’t mean them to stack.
Orbit showsTyped days add up to more than the month.
Lower the amounts you typed so they fit the month’s budget.
Past days won’t change.
Days that have passed are locked. Tick Replan days that already happened (normally locked once a day has passed) to change them.
How it works
Explainer: How pacing is calculated
Pace compares what’s been spent with what should have been spent by now. Daily pacing is Spend CTD ÷ Target so far, both counted through yesterday.
| Column | How it’s worked out |
|---|---|
| Spend CTD | Matched spend from the start of the window through yesterday |
| Target so far | Each day’s planned amount, added up through yesterday |
| Daily pacing | Spend CTD ÷ Target so far, as a % |
| Budget left | Budget − Spend CTD |
| Days left | Days from today to the end of the window, including today |
| Adjusted daily | Budget left ÷ Days left: what to spend each remaining day to land on budget |
| Today's target | Today’s planned amount |
| Spend pacing | Spend ÷ budget |
| CPM | Spend ÷ impressions × 1,000 |
- A day’s planned amount is the month’s budget spread evenly over its days, unless you set a daily target or a day plan.
- With a daily target, pace follows the daily target, and Budget left still follows the budget.
- On Daily and Daily (campaign cap) lines, Today's target adds “put this in the platform today”.
- Platform, region and Grand total rows, the Breakdown and the cards at the top add up budget, spend and target first, then work out pace from those totals.
- Totals show pace as how far off it is, such as “-23%” or “+15%”.