All guides, by feature
Start or re-run a campaign build
The build starts on its own when a plan is approved. To start it or run it again, press Start build or Re-run build on the campaign’s Planning page.
Before you start
- Who can do this
- Anyone at your agency
- You need
- The campaign’s media plan is approved.
- Where in Orbit
- Sidebar › Workspace › Command Center
Steps
Tick a step’s number when it’s done. We’ll remember where you were.
Open Command Center, select the campaign and choose Planning in its sidebar.
Find the Build the campaign card. If its button says Building…, the build is already running.
Press , or Re-run build if the card says Build ready. Orbit takes you to Build.
If Build says the build agent is running, refresh the page after a couple of minutes to see the results.
When it worked
Build lists the campaigns, ad groups and creatives made from the plan, ready to check and edit.
If something goes wrong
Orbit showsBuild agent is running — expanding the media plan into campaigns, ad groups and creatives. This page will show results when complete (refresh in ~2 minutes).
Wait a couple of minutes, then refresh the page.
Build doesn’t show a change you made to the media plan.
The campaign uses the plan’s lines as they were at approval, and a re-run builds from those too. Make the change in Build instead.
Orbit showsThis row was built before UTMs were generated. Re-run the build to populate it.
Press Re-run build on the campaign’s Planning page.
How it works
Explainer: How campaigns work in Command Center
Each campaign comes from one approved media plan. Approving the plan creates the campaign, copies the plan’s lines into it, and starts its planning and build.
Open a campaign from Command Center and the sidebar changes to that campaign’s sections. All campaigns takes you back to the list.
| Section | What it’s for |
|---|---|
| Overview | The Launch Ready ring, the Workstreams and their progress, and Issues. |
| Planning | The approved plan’s lines grouped by channel, any planning issues, and the card that starts or re-runs the build. |
| Build | The campaigns, ad groups and creatives the build made for The Trade Desk. Edit them here, then push. |
- A campaign keeps the plan’s lines and client as they were at approval. Editing the plan afterwards doesn’t change the campaign or its build.
- Campaigns can’t be created, deleted or archived in Command Center. Archiving or deleting the plan doesn’t remove its campaign either.
- Audiences, Tagging, Creative and QA are marked Soon in the campaign’s sidebar and aren’t available yet.
Explainer: Campaigns, ad groups and budgets in Build
Build has three tabs, Campaigns, Ad Groups and Creatives. Each row is one object to create in The Trade Desk, and each change saves as you make it.
| Column | What it takes |
|---|---|
| Objective | Awareness, Performance, Retargeting, Consideration, Conversion or Reach. |
| Channel | CTV, Display, OLV, Video, Audio, Podcast, Native Display, Native Video or DOOH. |
| Pacing | Even, Frontloaded, Dayparted or ASAP. |
| Goal | Read-only. Orbit sets it from the Objective. |
| Campaign Budget | The budget for the campaign’s flight. The Trade Desk needs one. |
| Push As | How the row is created in The Trade Desk. |
- An ad group showing Campaign budget draws from its campaign’s budget, shared with the other ad groups set the same way. Click it to pin a fixed amount; use campaign switches back.
- A required badge means the campaign has no budget yet.
- A won’t push badge means The Trade Desk doesn’t accept that channel, so the push would skip the campaign.
- Creates paused describes the push: “Everything Orbit creates in The Trade Desk is created paused, so it cannot spend until a human enables it there.”
- If a change fails to save, its cell shows ⚠ retry and a banner counts the failed changes, with Retry all.
- The UTM cell reads “not configured” when the client has no UTM mapping, and “rebuild to generate” when the row was built before its UTMs were.