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Creative Library

4 guides · 23 questions

Upload your creative assets and browse them in a gallery or a table.

At a glance

Where in Orbit: Sidebar › Workspace › Creative Library
Who can use it: Agency Owners and Admins upload, browse, archive and re-scan assets. Clients can view and upload their own assets in their portal.

What it’s for

The Creative Library stores each client’s video and image files. Orbit processes every upload: it reads the file’s size and format, and checks it against The Trade Desk’s placement sizes.

Each asset belongs to the client you pick when uploading, and can also be tied to one of that client’s media plans. Browse by category chip, search, and switch between Gallery and Table views.

Clients see their own library in their portal, where Creative Library is switched on by default. They can view and upload, but not archive or re-scan.

Assets can’t be deleted, renamed, retagged or downloaded from the library. Archive what you no longer need.

Guides

Questions

What files can I upload to the Creative Library?
Video in MP4 or MOV, and images in JPG, PNG, GIF or WEBP.
Upload creative to the Creative Library What you can upload, and the library’s limits
How big can a creative file be?
Up to 512 MB for a video and 25 MB for an image. Larger files are refused with “File exceeds size limit”.
Upload creative to the Creative Library What you can upload, and the library’s limits
Why can’t I upload with All clients selected?
Every asset belongs to one client. Choose the client first; until you do, the upload area says “Select a client above to upload.”
Upload creative to the Creative Library What you can upload, and the library’s limits
Can I upload several files at once?
Yes. Drop or choose several and they upload one after another. If one fails, the files after it aren’t uploaded.
Upload creative to the Creative Library
Can I link an asset to a media plan?
Yes, but only while uploading: choose the plan in the plan menu before you add the files. It can’t be changed afterwards.
Upload creative to the Creative Library What you can upload, and the library’s limits
Can I rename an asset or edit its tags?
No. The library has no way to rename an asset or change its tags.
What you can upload, and the library’s limits
Can I delete an asset?
No. Archive it from its drawer instead. Archived assets show only under the Archived chip.
Archive or restore a creative asset What you can upload, and the library’s limits
Where do archived assets go?
Under the Archived chip; every other view leaves them out. Open one and press Restore from archive to bring it back.
Archive or restore a creative asset
Can I download the original file?
No. The library has no download button.
What you can upload, and the library’s limits
Can I bring files in from cloud storage?
No. Upload files from your computer. Storage link isn’t available yet.
Why can I only see 60 assets?
Each view shows the newest 60 assets and has no more pages. Pick a client or a category chip, or search, to find older ones.
Find an asset in the Creative Library What you can upload, and the library’s limits
What does Creative Library search look at?
Asset names and file names, tags, spec names, categories, and the words “video” and “image”.
Find an asset in the Creative Library
What’s the difference between Gallery and Table view?
Gallery shows thumbnails with format, size, tags and spec results. Table lists Asset, Type, Size, Dimensions, Plan eligibility and Status in columns.
Find an asset in the Creative Library
Why is my asset Unsorted?
It failed processing, still needs review, fits no TTD placement, or doesn’t fit a channel its linked plan buys. Open it to see its spec check.
Check whether an asset fits The Trade Desk Categories, tags and processing
How does Orbit decide between CTV Launch, OLV and Display?
By the file’s exact size and codec. A 1920×1080 H.264 video goes in CTV Launch, other videos that fit an OLV size go in OLV, and images that fit a display size go in Display.
Categories, tags and processing
Which Trade Desk sizes does the spec check know?
CTV at 1920×1080 in H.264; OLV at 1920×1080, 1280×720, 1080×1080 or 1080×1920; and display at 300×250, 300×600, 160×600, 970×250, 320×50 and 728×90.
The platform spec check
What do Eligible and Check mean in the spec check?
Eligible means the asset matches that TTD placement. Check means its size matches but something else doesn’t, such as the video codec.
Check whether an asset fits The Trade Desk The platform spec check
What do the grey tags on an asset mean?
They describe the file: “video” or “image”, “banner” for an image that fits a display size, and “vertical” for anything taller than it is wide.
Categories, tags and processing
What does Re-scan do?
It processes the file again, including its size, format and spec check. The drawer closes without a message, and the card updates when it’s done.
Check whether an asset fits The Trade Desk
How long does processing take?
Orbit doesn’t give a time. While anything is processing, the library checks every few seconds and updates the cards on its own.
Categories, tags and processing
Can my clients see the Creative Library?
Yes, unless you’ve switched it off for them. It’s on in every client’s portal by default, and they see all their own assets, archived ones included. Switch it per client in Settings › Client Navigation.
Choose what a client sees in their portal Who sees the Creative Library
Can clients upload creative?
Yes. Clients can upload to their own library from their portal, and their uploads carry a “client” badge.
Who sees the Creative Library
Can clients archive or re-scan assets?
No. Clients can view and upload only. Archive and re-scan are for your agency.
Who sees the Creative Library

How it works

Limits: What you can upload, and the library’s limits

Upload MP4 or MOV video up to 512 MB, and JPG, PNG, GIF or WEBP images up to 25 MB. Each upload belongs to one client.

Files the Creative Library accepts
Kind	Formats	Largest file
Video	MP4, MOV	512 MB
Image	JPG, PNG, GIF, WEBP	25 MB

Pick a client before uploading. You can’t upload while the client menu says All clients, unless your agency has only one client.
You can tie an asset to one of the client’s media plans only while uploading. It can’t be changed afterwards.
You can drop or choose several files at once. They upload one after another, and an error stops the files after it.
Each view shows the newest 60 assets, with no further pages. Narrow it with the client menu, a category chip or search.
Assets can’t be deleted, renamed, retagged or downloaded in the library. Archive what you don’t need.

Explainer: Categories, tags and processing

After upload, Orbit processes each file and sorts it into a category from its size and format: CTV Launch, OLV, Display or Unsorted. Archived assets sit under Archived.

A chip shows only when it has assets, with its count beside it.

Category chips
Chip	What’s in it
All assets	Everything that isn’t archived.
CTV Launch	Videos that pass the TTD CTV spec.
OLV	Videos that pass an OLV spec but not CTV.
Display	Images that pass a display spec.
Unsorted	Assets that failed processing, still need review, fit no TTD spec, or don’t fit a channel their linked plan buys.
Archived	Archived assets only.

Grey tags describe the file: “video” or “image”, “banner” for an image that fits a display size, and “vertical” for anything taller than it is wide.
Other tags show in purple.
While files are processing, the library checks every few seconds and updates the cards. In Table view, the Status column shows where each file is, such as analyzing, ready or failed.
Assets a client uploaded from their portal carry a “client” badge.

Explainer: The platform spec check

Orbit checks each asset’s exact pixel size against The Trade Desk’s placement specs. A fit shows as Eligible, or as Check when the size fits but something else, such as the video codec, doesn’t.

The Trade Desk specs Orbit checks
Spec	Kind	Sizes
TTD CTV	Video	1920×1080, H.264
TTD OLV	Video	1920×1080 or 1280×720
TTD OLV-Sq	Video	1080×1080
TTD OLV 9:16	Video	1080×1920
TTD Display	Image	300×250, 300×600, 160×600, 970×250, 320×50
TTD Disp-LB	Image	728×90

Sizes must match exactly. A 1920×1080 H.264 video fits both TTD CTV and TTD OLV, and goes in the CTV Launch category.
File size and video length aren’t part of the check.
If an asset fits none of the specs, its drawer says it “Doesn’t fit any TTD placement”.
Open an asset to see its check under Platform spec check, with the reasons for any Check.

Explainer: Who sees the Creative Library

Agency Owners and Admins see every client’s library. Each client sees only their own, in their portal, while Creative Library is switched on for them.

What your agency and your clients can do
Action	Agency Owner and Admin	Client
See assets	Every client’s	Their own, archived ones included
Upload	Yes	Yes
Archive and restore	Yes	No
Re-scan	Yes	No

Creative Library is switched on in every client’s portal by default. Switch it off for a client in Settings › Client Navigation.
Assets a client uploads carry a “client” badge.
A client contact with more than one client switches between them. The portal has no All clients option.