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Fill your brand kit from your website

5 stepsUpdated 13 Oct 2026

Pull brand reads your website and proposes colours, fonts, logos and guidelines for your brand kit. You choose which to keep.

Before you start

Who can do this
Agency Owner or Admin
Availability
If Mission Control and AI Reports are enabled for your agency
Where in Orbit
Sidebar › Manage › Settings

Steps

Tick a step’s number when it’s done. We’ll remember where you were.

  1. Open Settings and choose the Branding tab. The website card sits above the brand kit.

  2. Type your website’s address, such as youragency.com, and press or Enter.

  3. Wait while the card shows “Reading youragency.com…”. Press Cancel to stop.

  4. When Proposed from your site opens, tick the fields you want to keep.

  5. Press the accept button, such as Accept 6 fields, or Discard to keep your kit as it was.

When it worked

Orbit confirms “Saved 6 fields from youragency.com.” and the brand kit shows the values you accepted.

If something goes wrong

  • Orbit showsThat looks like an internal address

    Pull brand reads public websites only. Enter your public web address.

  • Orbit showsThat address carries a username or password — remove them and try again

    Remove the username and password from the address, then press Pull brand.

  • Orbit showsThe crawl did not finish, and did not say why

    Press Pull brand again. If it fails again, fill in the brand kit by hand.

  • You can’t see the website card.

    It shows only where Orbit has switched on Mission Control and AI Reports for your agency. You can still fill in the brand kit by hand.

How it works

Explainer: What Pull brand does

Pull brand reads a public website and proposes colours, a chart palette, fonts, logos and guidelines for your brand kit. Nothing is saved until you accept it, field by field.

It’s on the Branding tab only where Orbit has switched on Mission Control and AI Reports for your agency. Without it, fill the kit in by hand.

  • It reads public websites only, on the standard web ports (80 and 443). Internal addresses and addresses with a username or password in them are refused.
  • The card shows “Reading {your site}…” while it works. Cancel stops it.
  • When it finishes, Proposed from your site opens. Only the fields you tick are saved.
  • A field you leave unticked when you accept isn’t offered again unless the site changes.
  • Pulling also records the address as your agency’s website.
  • If a pull is already running for your kit, Orbit shows that one instead of starting another.

Explainer: What’s in the brand kit, and what uses it

The brand kit holds your logos, colours, fonts, conventions and writing guidelines. Orbit’s AI uses it when it builds decks and reports. It doesn’t change the colours of Orbit or your clients’ portal.

Decks can only be set in the fonts Orbit has installed: Inter, Roboto, Carlito, Liberation Sans, DejaVu Sans, Montserrat, Open Sans, Lato, Noto Sans, Caladea, Liberation Serif, DejaVu Serif, Noto Serif, Liberation Mono and DejaVu Sans Mono. Pick the closest, and record your real font under Custom…; that’s for reference only.

The parts of the brand kit
SectionWhat you set
LogosReverse (on dark), Mark and Favicon. Your main logo is the Agency Logo above the kit.
ColoursPrimary, Secondary, Accent, Ink and Surface as hex codes, plus Chart series colours in order.
TypographyA Heading, Body and Mono face, from the fonts decks can use.
ConventionsDate format, Currency, Week starts and Decimals.
GuidelinesFree text: tone, banned words, how to name things.
Deck & report templatesBranded .pptx, .docx or .xlsx files for Orbit to fill.
  • Logos save as soon as you upload them. Everything else saves only when you press Save brand kit.
  • Logo slots take the same files as the agency logo: PNG, JPG, WebP or SVG up to 2 MB.
  • A colour must be a hex code with its #, such as #1B6556. Anything else shows “Not a hex code”.
  • Leave Chart series empty and charts use Orbit’s default colours.
  • The Live preview is an approximation. The real deck is rendered by Orbit when it’s built.