All guides, by feature
Start pacing a campaign that has no budget
Campaigns that spent but aren’t paced show up with an empty, highlighted budget box. Type a budget and Orbit starts pacing them.
Before you start
- Who can do this
- Anyone at your agency
- Where in Orbit
- Sidebar › Workspace › Pacing
Steps
Tick a step’s number when it’s done. We’ll remember where you were.
Open Pacing and stay on the Pacing tab. Campaigns waiting for a budget have an empty, highlighted budget box.
In This month, type the amount in Budget for this month and press Enter or click away.
If you know the campaign’s full run, switch to Whole flight instead and fill in its Start, End and Flight budget. Orbit splits it evenly across the months.
To shape the budget by month or day afterwards, use the Budgets tab.
When it worked
Orbit confirms “Target created” and the row starts showing pace.
If something goes wrong
Orbit showsFailed to create target
Check the amount is above 0 and, in Whole flight, that End is on or after Start. Then try again.
It needs a budget again next month.
A budget set in This month covers that month only. Set the full run in Whole flight so later months have a budget.
The campaign belongs to a line you already pace.
You can’t match it to an existing line in Pacing. Setting it up here creates a separate line.
How it works
Explainer: What a line needs before it shows in Pacing
A line shows when it has a budget for the period you’re viewing. Spend counts only from the platform campaigns matched to it, within its flight dates.
- It belongs to a client in your Client Access.
- In This month, its flight overlaps the month you picked, and that month has a budget: a plan or typed budget, a shape plan, or a flight total to split.
- In Whole flight, at least one of its months has a budget.
- It passes your filters: client, platform, region, search, and any Breakdown row you clicked.
- Spend counts from a campaign only when it’s on the line’s platform and matched to the line, and only on days within the flight, through yesterday.
- A platform campaign that spent this month but isn’t matched to any line shows as a row with an empty, highlighted budget box. Fill it in to start pacing it.
- A line with no matched campaigns shows $0 spend. You can’t match campaigns to an existing line in Pacing.
Explainer: Where pacing budgets come from
Each month of a line has one budget. It comes from the line’s media plan, from an amount you type, from a monthly shape plan or, if none of those exist, an even split of the flight total.
| Source | What it means |
|---|---|
| From plan | Taken from the line’s media plan. Changing it in Pacing doesn’t change the plan. |
| Set by hand | Typed in Pacing. |
| Shape plan (Shaped on Budgets) | From a monthly shape plan you saved. Used only for months with no plan or typed budget. |
| Even split | No monthly budget, so Orbit divides the flight total by days. Confirm or change it. |
- A plan or typed budget beats a shape plan, which beats an even split.
- Even split for a month = flight total × the flight’s days in that month ÷ the flight’s total days.
- When any line uses an even split, a banner says how many campaigns have no monthly budget in their media plan. Confirm or change those before trusting the numbers.
- Every change is saved as a new entry, so earlier amounts stay in Budget history. Budgets can’t be deleted; enter a new amount instead.
- In Pacing, the only way to add a line is to give a budget to a campaign that’s spending without one.