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Enter a margin to see profit

4 stepsUpdated 13 Oct 2026

On a Trade Desk line, Owners and Admins can type a margin percentage. Orbit shows profit as budget × margin.

Before you start

Who can do this
Agency Owner or Admin
You need
  • A line on The Trade Desk.
Where in Orbit
Sidebar › Workspace › Pacing

Steps

Tick a step’s number when it’s done. We’ll remember where you were.

  1. Open Pacing with a Trade Desk line in view.

  2. Under Columns, press Margin to show the margin columns.

  3. Click the line’s cell and type a whole percentage, such as 20.

  4. Press Enter. Profit shows the budget × your margin.

When it worked

The [[Margin]] cell shows your percentage and [[Profit]] shows the amount.

If something goes wrong

  • There’s no Margin column.

    It shows only to Owners and Admins, and only when a Trade Desk line is in view.

  • Profit looks too high.

    Profit uses the budget, not what’s been spent so far.

How it works

Explainer: Margin and profit

Owners and Admins can enter a margin on The Trade Desk lines. Profit is the line’s budget × its margin, not its spend.

  • The Margin column group appears only to Owners and Admins, and only when a Trade Desk line is in view.
  • Type the margin as a whole percentage, such as 20 for 20%.
  • Profit = budget × margin, using the month’s budget in This month and the flight total in Whole flight.
  • Managers and Specialists don’t see margin or profit, and can’t save a margin.
  • The Excel export doesn’t include margin or profit.