All guides, by feature
Change the date range or comparison
Use the range buttons above the report, and the Compare button to choose what it’s measured against.
Before you start
- Who can do this
- Anyone at your agency
- Where in Orbit
- Sidebar › Workspace › Reports
Steps
Tick a step’s number when it’s done. We’ll remember where you were.
Open the client’s report from Reports › Performance.
Press 7d, 30d, 90d or . Every range ends yesterday.
For other dates, press Custom, click a start date, then an end date, and press Done.
Press the Compare button and choose Previous period, Previous month, Previous year or Custom. Switch Compare off to hide the change figures.
When it worked
The line under the title shows the range and its dates, and the tiles say what they’re compared with, such as “vs the prior 30 days”.
If something goes wrong
Orbit showsThis range is longer than a month, so a month-earlier comparison would overlap it
Pick a shorter range, or compare with Previous period or Previous year.
Orbit showsNo delivery in the prior 30 days, so there is nothing to compare against
The comparison window had no delivery. Choose another comparison, such as Previous year.
MTD shows last month.
On the 1st there’s no full day yet this month, so MTD shows the whole previous month and is named after it.
Orbit showsThis date range is taking too long to load
Press Switch to 30d or Switch to 7d, or narrow the report with the Platform and Channel filters.
How it works
Explainer: Date ranges and comparisons in Performance
Every Performance range ends yesterday, by UTC date, and never includes today. The report opens on the last 30 days, compared with the 30 days before.
| Option | What it covers |
|---|---|
| 7d, 30d, 90d | The last 7, 30 or 90 full days, ending yesterday. |
| MTD | The 1st of this month to yesterday. On the 1st, the whole previous month, named after it. |
| Custom range | Any start and end date, up to 365 days. |
| Previous period | The default. The same number of days immediately before your range. |
| Previous month | The same days a month earlier. Greyed out when your range is longer than a month. |
| Previous year | The same days a year earlier. |
| Custom comparison | Any window that ends before your range starts, up to 730 days back. |
- A Custom range longer than 365 days keeps its most recent 365 days.
- Switch Compare off to hide the change figures. With it on, the tiles say what they’re compared with, such as “vs the prior 30 days”.
- YTD is offered on the Sales tab only.
Explainer: Why Orbit’s numbers can differ from the ad platform
Orbit and the ad platform can count the same campaign differently: Orbit’s ranges end yesterday, data arrives once a day, rates are blended from totals, and only accounts assigned to the client count.
- Today is never included. Every range ends yesterday, and yesterday is a UTC date. Compare against the same dates in the platform, without today.
- Data syncs once a day, and each sync refreshes the last 7 days, so recent days can still change when the platform adjusts them.
- The Last synced chip shows the client’s newest sync. It turns amber when that sync is more than 36 hours old.
- Rates such as CTR and CPA are calculated from summed totals, not averaged, so they can differ from an average you work out yourself.
- Purchases, leads and conversions are the ones your connection maps for Orbit, not whichever conversion columns you’ve chosen in the platform’s own reports.
- Performance Max’s auto-generated video is left out of video views, completions and video spend.
- Only ad accounts assigned to the client in Account Mapping count. An unassigned account’s data appears in no report.
- The Platform and Channel filters narrow every total, so clear them before comparing.